CIAMTC

The ask

The Centre International d'Acupuncture et de Médecine Traditionnelle Chinoise (CIAMTC), based in Louvain-la-Neuve, teaches traditional Chinese medicine and trains future practitioners. Between the courses, the programmes, the teachers and their e-learning platform, the centre had an exceptionally rich and detailed body of editorial content. The challenge was to turn that density of information into a fluid, accessible web experience, with no prior branding overhaul or strategy phase. All of it on a tight development schedule that called for efficiency and agility.