Why is having a blog a major asset for your website?

If you have a website but have not yet created your blog, this article is for you!

Best known for being the online diary of a person that one would follow on the web, the blog evokes something personal. However, this is not the case. Indeed, whether you are independent or in a big company, in the creative or scientific, great writer or not … the blog is for you and we explain why!

Increase your traffic

First, it is very useful to boost your SEO because it will generate a lot of links to your site. If someone is looking for an answer and it is in one of your articles, you will make yourself visible to someone who would not have had the opportunity to visit your site until now and you will increase the traffic on it!

It is also a product called “Google friendly”, that is to say that Google will not hesitate to put you forward for the quality of your writing and for the news you generate, so you will gain even more visibility for your audience or your competition.

Increase your credibility

By taking the time to ask and answer questions, you position yourself as an expert in your field and this is very reassuring for your potential clients. It’s also a way to stand out from your competitors!

Create news about your services and/or products

Of course, your blog can serve as a showcase for your products and/or services. You can talk about the thoughts that motivate your project, about the behind-the-scenes of your work, about new things you want to announce,… It is again a good way to invite your audience to share things with you.

Connect with your audience

Going to your blog regularly and reading what you write is a great sign of commitment! It is a form of loyalty to cherish because even before being a customer, this person already trusts you and will not hesitate to turn to you the day they want to access your products/services.

Feed your networks

You probably already know that to be successful on social networks you need content. And we won’t lie, sometimes we lack inspiration… The advantage of having a blog in those moments, is that you can use it by sharing it on your different pages. It brings you interesting content, you let others know that you are active on your site and all these links that people will click on, will bring you more traffic and more visibility and so on…

As you can see, there are many advantages to blogging. If you’re already convinced but writing is not your forte, don’t hesitate to ask us and we’ll be happy to write it for you!


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